Our work

EndemicWorld

Our Challenge

EndemicWorld had been operating for about two years and had grown a strong brand and reputation in the market. However the level of sales that they were achieving was still not strong enough. They had tried a lot of online marketing in the past, dabbling in search engine optimisation, pay per click as well as other advertising options from radio to billboard but nothing really worked. However they also understood that they needed help.

The Solution

Full Adwords Overhaul: We did a complete overhaul of their Adwords account. They had previously used Adwords but couldn’t get it to a level that was profitable. In the past they had spent lots of money, generated reasonable traffic but this failed to turn into sales. After working with Adwords for less than a month we generated them a positive contribution from their spend.

Email Focus: Over the last two years Endemic had accumulated 4,000 people who wanted to receive information about their products regularly. We analysed how they were using this asset and we had them refocus around three things;
1. Community – engaging with the subscribers more, being more friendly/chatty,
2. Sales – focus on products that actually sell rather than featuring more eclectic items, and
3. split the database by sex – so sell to guys and girls differently.

These three actions lifted the email sales by 200%.

Facebook: Endemic had an existing Facebook page and this had a couple of hundred fans. However we wanted to develop a social media traffic source and thought lifting the focus on Facebook, sharing their blog content there and being a little more aggressive about growing the fan base would do the trick. It did, Over four months the number of fans quadrupled and Facebook now makes up a significant proportion of traffic to the site.

Remarketing: After looking at a number of options we decided to implement a campaign focused on recontact previous browsers. What we did here was to target a banner campaign on people that had visited EndemicWorld but hadn’t purchased. Using the Google content network we displayed ads to people for 30 days after they visited. This generated an increase in sales conversion of over 60% by prompting people to return and complete a purchase.

Young & Shand have a focused results based approach, proven track record, they are good sorts and waste no effort on unnecessary flashy admin.

Elliot Alexander – Endemic World

The Result

Over the last six months the site visitors have increased by 23%, sales orders have increased by over 52% with sales value increasing by 25%. Most importantly Elliot reposts that year on year Christmas sales are strong – very strong.