This Week In Digital Marketing 28-01 Jun: Social Media Analysis, Google Places is No More, and Facebook Post Scheduling
This week in digital marketing discusses social media analysis at an individual level, Google announces it is that Google Places is no more, Facebook top 5 hot marketing trends and changes to Facebook in scheduling posts and administration.
Moving Your Social Media Analysis from the Platform to the Individual Level
Important aspects of a successful social media program include creating engaging content and encouraging your audience to engage with your brand. While social marketers tend to focus on increasing engagement levels and expanding their audience, social media analysis at an individual level focuses on both quantitative and the qualitative engagement of the brand. Therefore attention seems to be paid to who is engaging, how often they engage and what they are saying. This connection allows you to not only understand how individuals engage with your brand over time, but also allows you to know how engagement patterns translates into sales and how a sale may translate into engagement. Read the full article at Search Engine Watch.
Google Places is No More
Google has announced that it is rolling out Google+ Local as “ a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.” Google acquired Zagat in September last year, Zagat was brought into Google Search, maps and is now available on a new side tab in Google+. The 80 million or so Google Places were automatically converted to the new Google+ Local pages this morning. You can read the official announcement on Google’s blog here.
5 Hot Facebook Marketing Trends
A combination of influences from Facebook’s Timeline to the pressure from Wall street to figure out a winning formula for advertising on the platform has herded the following trends, Bigger photos, tapping real time data, Using your Timeline photo for marketing, gamification of posts and creatively saying thank you. To find out more about these trends read the article here.
Facebook Post Scheduling and Administration
Facebook organized page administrators into five levels, following up on its announcement at the Facebook Marketing Conference in New York Feb. 29. The five levels include Insights analyst, advertsiser, moderator, content creator and manager. The social network has also allowed posts to be scheduled up to six months in advance, in 15-minute intervals. Facebook’s instructions on how to schedule posts were as follows. To read more click on article Facebook Adds Post Scheduling For Pages and Facebook Adds Five Levels Of Page Administrators
On A Lighter Note
Pepsi MAX & Kyrie Irving Present: “Uncle Drew”. A video that went viral and now has over 5.3 million hits on youtube. It features NBA Rookie of the Year Kyrie Irving disguised as a sweatshirt-wearing, pot-belly-sporting elderly man named “Uncle Drew”.