This Week In Digital Marketing 29-2 September: Say Goodbye to Facebook Places, Successful Viral Launch Pages and Victoria’s Secret Gets Creative with QR Codes
This week in a surprise move Facebook says goodbye to Facebook Places as we know it, and gets ready to launch a new music streaming platform. Victoria’s Secret makes interesting use of QR codes. Stats report that women click Facebook ads more than men do, and tips for creating a viral launch page and link building with widgets.
Women Click Facebook Ads More than Men
Elements of a Viral Launch Page
5 Steps to Link Building with Widgets
First things first, a widget is a small application that you can distribute to website. It has a small user interface and used to perform an action or activity based on data living on a different server. Widgets are an effective way of exposing data or crowd sourced information in an accessible way. They are also a great way to build links back to a target site by offering a distributable application that people find valuable. The key is to create something that is both genuinely useful and relevant to your target site.
Facebook’s New Music Streaming Platform
Victoria’s Secret Gets Creative with QR Codes
Victoria’s Secret new ‘Sexier Than Skin’ campaign tempts viewers into trying out QR codes in a very clever way. The campaign uses billboards featuring an image of what seems to be a nude model, except for the fact that her butt is has a QR code pasted over the top. The billboard encourages viewers to activate the QR code in order to reveal what lies beneath. Once activated, the viewer is taken to a URL for the image that fills in the gap (with Victoria’s Secret underwear, of course!).
Facebook Says ‘Goodbye’ to its ‘Check-In’ Feed
Facebook has confirmed that it is scrapping the Places check-in feed from its mobile apps and interface. This means that we’ll need to say good-bye to ‘checking-in’ on Facebook. However, Facebook isn’t writing off geolocation entirely. Rather, users will be able to add their city-level location or tag a specific Place in their posts. For more information, click here.