This Week In Digital Marketing 30-3 Feb: LinkedIn 277% More Effective For Lead Gen, 5 Ways To Take Advantage Of The New YouTube and Facebook Leads In Display Ad Impressions
Posted 3 February 2012 Sean Lewis
This week in digital marketing LinkedIn found to be more the 277% effective in lead gen over Facebook & Twitter, 5 Ways to brand your Youtube channel, Facebook leads in display ad impressions by a significant margin and Google’s latest algorithm update targets pages with too many ads.
LinkedIn 277% More Effective For Lead Generation Than Facebook & Twitter
In a study of over 5000 businesses released by HubSpot, LinkedIn was found to have the highest visitor-to-lead conversion rate at 2.74%. This figure is significantly more than Facebooks’ 0.77% and Twitters’ 0.69%. They provide a few tips for leveraging your business’ social, such as growing you network with quality contacts rather than quantitiy. Post content that is quality and has proven results, use what works best in your network. Finally, keep testing, analyzing your data, and increasing your results! Read the article at HubSpot here.
5 Ways To Brand Your New YouTube Channel
Youtube’s new design brings more than just a new interface, with video and channel customisation key changes in the recent update. These changes introduce a more engaging brand experience on your channel, with some people reporting increased click-through-rates as a result of the changes. 5 tips are provided in the article for branding your channel. Use overlays on your videos to provide people watching your videos a call to action by promoting them. You can prevent other ads from displaying on your videos if you wish, by checking the box: “Prevent ads from showing in my videos on this page”. Send users to the feed tab on your channel, in this view they can see your recent activity and have the ability to comment, the goal is to increase user engagement. Read the full article here.
Facebook Leads In Display Ad Impressions
Facebook’s share of display advertising impressions has reached 28%, reported ComScore, extending the lead as the top display network. ComScore has regarded Facebook as the leader in display impressions since 2009. Yahoo is some way behind in second place holding an 11% share, with Google, Microsoft, and AOL share sitting at 5% apiece. Read the details at Mashable here.
Google’s Newest Algorithm
Google’s latest algorithm update, which Google Engineer Matt Cutts calls, “Page Layout algorithmic improvement” will affect 1 percent of searches globally, targeting websites that have too many ads visible when the user arrives at the page. This update aimed at providing searchers with results that have a better user experience, websites splattered with ads are ugly and their layout is generally poor. Read the article at Search Engine Watch here.
On A Lighter Note…
This cool interactive billboard comes from BMW. Set up in major South African cities, users could interact using their iPads. Check out the video…
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