This Week in Digital Marketing 5-9 July: Facebook Fatigue sets in amongst teens; social media for luxury brands and LinkedIn takes on the world
With still no word on Google Me we’ve put together a glimpse of the last week in Digital Marketing, John Chow shares how to get on the front page of Digg, we look at LinkedIn and a few case studies.
How to get to the front page of Digg (and in turn get truckloads of visitors)
It’s not rocket science, get active in the community, be helpful, relevant and meaningful. Then connect! Others will connect with you, then you have a platform for which to launch your content. However it’s often helpful to have someone else put it in a format which you can easily follow. So give the post How to get to the front page of Digg over at John Chow a read.
LinkedIn by the numbers
Hubspot again puts out some amazing content with a great infographic highlighting the LinkedIn numbers, did you know LinkedIn has over 70million members in over 200 countries! And that a new member joins every second? Make the jump to find the LinkedIn numbers in detail.
WordPress 3.0 rolls out
It actually launched a fortnight ago, but we thought it was worth a mention given it’s about now that everyone contemplates the update. We’ve made the updates, well worth it, the dashboard is a bit slicker, they’ve now integrated WordPress Multi User (MU) so that you can run multiple blogs off the same installation. Watch the video for a highlight but it’s well worth the update (just make sure you back everything up first).
Facebook Fatigue sets in amongst teens
MarketingProfs shares with us a report from Rolword looking at the usage of Facebook by teens. Of teens who have signed up for an account they found that about 1/5 of teens with Facebook accounts are not using (or using less) their Facebook accounts and also “45% of surveyed teens (age 13-17) who are now using Facebook less or no longer at all cite loss of interest as their primary reason for doing so”. It’s still early days yet, Facebook provides a social glue for a whole generation, it’ll be interesting to see how things pan out. Read the full article over at MarketingProfs.
A collection of retail social media case studies & social media for luxury brands
RedCubeMarketing share this post collating Retail Social Media Case Studies, from StarBucks to Best Buy & Staples there’s a great mix of examples for Retail Marketing Managers. Also SimplyZesty shared this post talking about Social Media for Luxury Brands – making sure you extend that aspiration and exclusivity with some examples from Tiffany & Co.
On a lighter note
We’ve been doing this a bit for our clients sites, that is analysing internal site search to identify what your users are looking for and how you can satisfy their demands. Also Wired writes up about Red Bulls latest publicity stunt: Freefalling 23 miles – in a smart allocation of marketing spend Red Bull spends it on doing remarkable things with athletes. Head over to Wired to watch the video.