This Week in Digital Marketing 8-12 November: Google Analytics on Facebook, Email Autoreponders & RockMelt
It’s a bit of a how-to week, looking at getting Google Analytics into Facebook, getting Google Boost set up and how blogs are inflating their Facebook like numbers.
Get Google Analytics on your Facebook Page
A bit of an insider trick is getting Google Analytics onto your Facebook page, SitePoint has this post looking at how you can do exactly that. Facebook isn’t the best with its stats so implementing Google Analytics will help you get that edge. We do caution though you can’t measure all of your Facebook Page data only certain sections but read the full post for all the details.
Facebook Serves up Millions of Ads
Facebook served up an incredible 297million display ads Q3 this year which as Mashable shares makes up 23.1% of the market. With growth this means Facebook will soon be delivering over 1 trillion ads a year!
Email Autoresponders Great for Following Up With Clients
In the spirit of our how-to theme we thought an article on setting up an autoresponder was well worth a mention, auto responders allow you to follow up via email to users who give you their email address. For example emailing them 2 days later thanking them for signing up and maybe after a week asking for feedback or reminding them about your services. Of course they can also be used for a course of some kind or relaying information that each and every new customer needs but at set time intervals. Read this post for a walk through on how to do it with the most popular autoresponder software Aweber.
Create Custom Reports in Google Analytics
Still surprising to some users but Google Analytics allows you to create custom reports, this post by Link Assistant looks at how you can create reports for looking at sources bringing more/less traffic, keywords bringing more/less traffic, pages with increasing bounce rates and more. These reports allow you to zoom in and focus on what’s important for your various campaigns. Takes 5 minutes and offers tremendous value!
Google Boost can Run Location Based Ads
Google Boost only launched a couple of weeks ago and Mashable already has a great post on how to run location based Google Ads. As always when a new advertising option like this pops up it’s those that jump in early that reap the most benefit, greater exposure at a cheaper rate – so have a read of the article and get started.
Inflated Facebook Like Numbers
Inflated Facebook numbers, what?!? BlindFiveYearOld blog looks at how some people are inflating Facebook likes, in this example the website is combining shares, comments and likes to make the total likes number look much larger than it normally is. We understand the pressure of having lots of people ‘like’ what you do, however you don’t need to go to these lengths, just make the like button prominent and encourage users to use them for content they want to share. You are better off with valid rather than distorted data!
On a Lighter Note
On a lighter note check out Jay-Z’s website for his greatest hits release, it’s very cool taking visitors on the Jay-Z journey over the past couple of decades integrating music, photos, and videos. A fantastic way to sell fans on his greatest hits album.
Also check out this video of RockMelt a new social focused browser (based on Google Chrome):