This Week in Digital Marketing 9-13 August: Increase your influence online, sell pizza and battle of the genders
We have the influence of the titans with 60 tips on increasing your influence online (from the best of the best), how Naked Pizza are flogging pizzas via social media (or is it the other way around, flogging social media through Pizzas?), and battle of the genders: Women vs Men on Twitter. Read on below.
60 Ways to Increase your influence online
A great blog post from ProBlogger (the original professional blogger) on the top ways to increase influence online. What they did is get 60 leaders, gave them 60 seconds on what they did to increase their own influence online. There are some great sound bites from David Merman Scott, Gary Vaynerchuk, Robert Scoble, Guy Kawasaki and many more. Check them out here.
How to Plan a YouTube Video Shoot in 6 Steps
This is a paid seminar ($10 or free to MarketingProfs members) but it takes you through how to plan your YouTube video in 6 steps, looking at the length of the video, script, visual storyboard, what technology to use, external lighting, the lot. If you’re looking at preparing some YouTube videos it’s well worth a listen. YouTube Video in 6 Steps
The journey to building a million dollar online magazine
The Huffington Post has a great article on how Michael Stelzner has grown his online magazine into a million dollar business… from scratch. Whilst that’s not something that’s impossible (clearly) what’s interesting is the journey and tid bits of how they got there. From capturing attention, to delivering their services and running events. A great read.
Social Media Company, which happens to sell pizza
This quote sums it up very nicely “Naked Pizza isn’t a pizza company, but a social media company that sells pizza. In fact, their entire business plan is based on using social media and rapid expansion to promote a healthier version of a popular fast food, one with no sugar or trans fats and about half the calories of the competition’s products.” In short, they use the attention they can get online, get buy in to their cause and in turn convert that attention into customers. I recall seeing these guys when they launched the billboard, so great to see how they’ve used this attention to grow the business rapidly. Read the full post over here.
3 Tips for Leveraging your Google Analytics Data
A nice little post around leveraging your Google Analytics Data, in short 1) Set up and monitor goals – a simple sounding step but often hard to execute on in our experience, however once you get that established it provides hugely valuable data. 2) Track your marketing campaigns – again mission critical, helps evaluate where your spending your dollars. 3) Advanced Segments, also a favourite of ours, lets you really understand segments of your sites visitors and what they’re actually doing. Read the full post over here.
Men vs Women on Twitter
Our favourite other blog HubSpot shares this great analysis (and classic linkbait infographic) on Men vs Women on Twitter. Some interesting stats they pull out are: Men have an average of 643 followers on Twitter versus women have 1717, men follow 287 women 381, and of course women are tweeting more than men (avg 698 times versus 1542). Makes for some great background knowledge but also reinforces the influence gender has on social media (which isn’t all too surprising). More about Men vs. Women on Twitter.
On a lighter note, here is the official video on the Old Spice Case Study video, check it out below: