Craigs Investment Partners — Brand Platform
Craigs Investment Partners is NZ’s leading personal wealth investment advisory firm. After nearly 40 successful years, the business needed a freshened-up brand through every touchpoint.
The new platform idea, Truly Personal Wealth, celebrates the personalised approach and understanding each and every advisor provides.
This evolved brand position led to a comprehensive, truly end-to-end result, refreshing and relaunching a developed look and feel, tone, campaign and website.
Craigs – Golf 30"
Craigs – Farm 30"
The website was central to the Craigs end-to-end rebrand.
A full UX/UI strategy audit highlighted key points to address. From this we developed a clear online framework and digital redesign, introducing a new graphic system that included new brand colours, typefaces, icons and key brand assets, extending the identity to every touchpoint in digital and beyond.
The copy, brand tone, imagery and content flow was meticulously crafted in close partnership with Craigs’ internal stakeholders. Special attention was paid to making an abundance of complex information easy to understand, digest and navigate, while building a more efficient, effective platform to connect with customers and new leads.
